The Texas Heritage Trails program has its roots in the scenic driving trails created in 1968 by Texas governor John Connally and the Texas Highway Department (now TxDOT). Founded to coincide with the HemisFair ’68 international exposition in San Antonio, what were then called the Texas Travel Trails encouraged visitors to fully explore and enjoy the state’s varied regions and diverse cultures.

The products you'll find in the Authentic Texas store are drawn from these regions and represent the best of the Lone Star State—whether made here, or capturing our unique heritage, culture, and aesthetic. You'll find unique gifts, items to enhance your home of office, and even imaginative ways to show your Texas colors. What's more, your purchase benefits local merchants in every corner of the state—and it benefits our award-winning Texas Heritage Trails.